The Great Oom: The Improbable Birth of Yoga in America

Synopsis

The amazing story of how yoga came to America-and the charming rogue who made it possible

In Jazz Age New York, there was no place hotter than the Clarkstown Country Club, where celebrities such as Leopold Stokowski mingled with Vanderbilts, Goodriches, and Great War spies. They came for the club's circuses and burlesques but especially for the lectures on the subject at the heart of the club's mission: yoga. Their guru was the notorious Pierre Bernard, who trained with an Indian master and instructed his wealthy followers in the asanas and the modern yogic lifestyle.

Robert Love traces this American obsession from moonlit Tantric rituals in San Francisco to its arrival in New York, where Bernard's teachings were adopted by Wall Streeters and Gilded Age heiresses, who then bankrolled a luxurious ashram on the Hudson River-the first in the nation. Though today's practitioners know little of Bernard, they can thank his salesman's persistence for sustaining our interest in yoga despite generations of naysayers.

In this surprising, sometimes comic story, Love uncovers the forgotten life and times of the colorful, enigmatic character who brought us hatha yoga. The Great Oom delves into the murky intersection of mysticism, money, and celebrity that gave rise to the creation of one of America's most popular practices and a fivebillion-dollar industry.

The New York Times - Janet Maslin

…a lively and idiosyncratic Bernard biography…"Dr. Bernard seems to delight in being a surprising person," Fortune magazine wrote about this protean character in 1933, and Mr. Love entertainingly explains what Fortune meant.

Biography

Robert Love has worked in magazine publishing for thirty years, including posts as managing editor of Rolling Stone and executive editor of Best Life. His articles have appeared in The New York Times and The New York Observer. He lives with his wife in Nyack, New York.